
Visual branding for a fictional game store.
For this project, I was tasked with designing a signature logo that represents the word chance. I researched and iterated upon common ideas and visuals associated with the word to develop both an abstract and representational approach for the logo. The abstract approach represents a die that has been unfolded into a diverging path, while the representational approach depicts a die whose faces are each replaced with a spiraling path that terminates in the center.